We have already discussed the success of supply chains at Amazon, Apple, Starbucks, IKEA, Walmart, and McDonald’s. The brand owes its success primarily to the product itself as well as its iconic marketing campaigns that position Coke as a drink with a fun and active lifestyle.īut there’s one factor a person might miss when explaining the wildly successful product: the Coca-Cola supply chain is one of the most wide-reaching, seamless operations in the world. The Coca-Cola Company (TCCC) manufactures and sells not only Coca-Cola itself, but also a wide range of other beverages, like Fanta, Sprite, water, juices, and energy drinks. It’s sold almost everywhere, and its brand name is known in most languages. Coca-Cola is the most popular soft drink in the world.
